I have been swooning over lifestyle label La Double J for quite some time — much like other fashion lovers and stylists (including the always-chic Amanda Ross) — and I finally indulged and bought one of founder JJ Martin’s bold patterned maxi skirts. It arrived yesterday, and it is fabulous.
Part fashion brand, part vintage mecca, La Double J not only has one of the best ecommerce and content websites I’ve seen (I love the illustrated It Girls, outtake below), but the quality of the product and the brevity of editing the collection is flawless. They capitalize on feminine silhouettes crafted from luxe textiles boasting bold, look-at-me patterns, ranging from geometrics to florals. Oh, and Martin just launched La Double J Housewives (tableware) and a kids collection. [#prolific]